Optimizing Your Website For Search Engines: A Collection Of Techniques

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In the previous post we have looked into SEO basics: Key terms involve in that, now when we say that we need to optimize the website architecture, all departments have different-different views on using it and to look at the there views we have three types of professionals which holds strong role in the website development

1. Web Developer : -A web developer usually views information architecture in terms of fields in a database—how each field (information) will be used on different web pages.

2. SEO perspective : A search engine optimization (SEO) professional might launch into some grand scheme about indexation and PageRank sculpting.

3. Information architect : The structural design of shared information environments. The combination of organization, labeling, search, and navigation systems within web sites and intranets.

But I believe that the usability of website will be to accomplish specific tasks with efficiency and a high level of satisfaction. Find ability refers to both querying and browsing behaviors. So according to that I have classified it into three different parts:-

1. Website architecture:- As we discuss Web site’s information architecture determines how the information in that site — its Web pages, documents, lists, and data — is organized and presented to the site’s users. Information architecture is often recorded as a hierarchical list of site content, search keywords, data types, metadata, and other concepts. Analyzing the information to be presented in an Internet or intranet Web site is an important early step in the site planning process, and this step provides the basis for planning the following:

• How the site will be structured and divided into a set of subsites.
• How data will be presented in the site.
• How site users will navigate through the site.
• How information will be targeted at specific audiences.
• How content will be tagged and how metadata will be managed.
• What the authoritative source is for terms.
• How search will be configured and optimized.

Like to read more on what Google suggest for website architecture

2. Technical guidance:-

• Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.

• Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.

• Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.

• Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it’s current for your site so that you don’t accidentally block the Googlebot crawler. to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you’re using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.

• Monitor your site’s performance and optimize load times. Fast sites increase user satisfaction and improve the overall quality of the web (especially for those users with slow Internet connections), and we hope that as webmasters improve their sites, the overall speed of the web will improve. • Page Speed , YSlow , WebPagetest, or other tools. For more information, tools, and resources, see Let’s Make The Web Faster. In addition, the Site Performance tool in Webmaster Tools shows the speed of your website as experienced by users around the world.

3. Review Site Structure

• Don’t use cloaking or sneaky redirects :- By Making pages primarily for users, not for search engines. Different content to search engines than you display to users, which is commonly referred to as “cloaking.”

• Avoid hidden text or hidden links.:- Avoid tricks intended to improve search engine rankings. Don’t use cloaking or sneaky redirects :- Don’t participate in link schemes designed to increase your site’s ranking or PageRank.

• Don’t use unauthorized computer programs to submit pages, check rankings, etc.

• Don’t create multiple pages, subdomains, or domains with substantially duplicate content.

• If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

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